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Instagram Creators Begin Testing Facebook’s Brand Collabs Manager

December 18, 2019

Via: Adweek

Instagram began testing parent company Facebook’s Brand Collabs Manager branded content partnerships tool with roughly 40 creators in the U.S., partially as a response to reaction to its test of hiding like counts.

Facebook introduced Brand Collabs Manager in June 2018 to help match up advertisers and creators for branded content partnerships.

Instagram said the creators in the test group are using Brand Collabs Manager to share their content, details about their audiences and first-party insights with potential relevant partners.

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