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Instacart adds shoppable recipe tool to TikTok, Hearst sites

The pandemic’s early days powered a surge in online grocery ordering and delivery, pushing grocers and tech companies like Instacart to expand capabilities and services. Despite a recent slowdown in online grocery’s growth, per a new Adobe report, companies like Instacart still have significant opportunities to reach consumers where they’re already spending time and open up ways for brands to advertise along the customer journey.

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