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Industry: Snapchat’s first B2B marketing push is a timely, smart move

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges.

Snapchat’s inaugural B2B marketing campaign debuted this week, with creative positioned around ‘The Snapchat Generation’. The global B2B campaign targets Australian businesses and focuses on highlighting Snapchat’s community of users as its most unique benefit and embraces Snapchat’s vertical format. The platform claims to reach 85 per cent of all 13-24-year olds and 90 per cent of all 18-24-year olds locally.

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