In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming.
While most people enjoy browsing properties on them, it would be fair to say that not everyone gets a kick out of reading about their financial results or who their new head of marketing is.
The stories I write about real estate portal companies for OnlineMarketplaces.com are certainly esoteric then, or at least they would be considered niche – there is a limited but high-value audience for this stuff.
