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How to Use The Inverted Pyramid for SEO Copywriting

Effective SEO copywriting requires not only a deep knowledge of how to write for your target audience but the skill to craft content optimized to rank in Google.

This delicate balance between engaging readers and optimizing for search is a game marketers play often – sometimes well, and sometimes… not so much.

Applying the Inverted Pyramid from journalism to our writing can help SEO copywriters create content that is readable, scannable, and SEO-friendly.

Read More on Search Engine Journal