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How to Use Categorical Keyword Research to Plan Your Content Strategy

Gone are the days when you could pick any keyword, write a 500-word blog post, and show up in the search results.

As search engines have evolved, algorithms have prioritized content based on intent, website authority, and what is going to most sufficiently satisfy their searcher’s needs – even if that means answering the query directly in the search engine results page (SERP).

Why Keyword Categorization Is Important

More marketers are moving to a topic cluster-based approach to SEO, though this is by no means the only way to help you drive organic traffic.

Read More on Search Engine Journal