In previous articles, we’ve learned why SEO must be a consideration for early-stage startups, as well as SEO strategies to help you be competitive in the SERPs early on.
Now, we’ll look at another key stage in the business lifecycle of an early-stage startup — developing your go-to-market strategy and initial product launch.
As Sean Ellis said, scaling growth before having product/market fit is the fastest way to kill your startup.
In your early days and as you plan your initial product launch, there are a lot of risks. You’re under pressure to meet deadlines from various stakeholders and achieve milestones that can be tied to investment.
