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How to Stop Consumers From Hitting ‘Unsubscribe’

June 8, 2022

In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore.

Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin plays the hard-driving trainer, Blake, brought in by the owners of a real estate company to boost flagging sales numbers. In his most famous speech, Blake tells the reps: “A-B-C. A—Always, B—Be, C—Closing.”

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