image: ny-ave

How to Optimize Your Website Design with the User in Mind

September 1, 2017

Too often, the aesthetics of a website are given more thought than how a user will navigate it. However pretty a site may be, it is useless if users can’t find what they’re looking for. Understanding how your users are finding, interacting with, and purchasing on your site will allow you to design a more user-friendly experience, eliminate unnecessary or confusing calls to action, and ultimately increase conversions.

The first element of designing a successful site is understanding user intent.

Read More on Convince and Convert