If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions.
The State of Influencer Marketing in 2022 report by Hype Auditor shows that “Global Instagram influencer marketing market could reach $15.2 billion in 2022 and by 2025 this figure could reach $22.2 billion.”
While working with influencers is growing in popularity, this tactic comes with some challenges. With so many questions and myths around this activity, how can SEOs and businesses ensure that influencers have the desired impact on their SEO campaigns?
