Keyword research is an essential component of any ecommerce SEO strategy.
It gives direction regarding what to optimize for and reveals vital information on how to grow your online business.
It also helps you understand the landscape and the search terms customers are using to find your website online – which can be used to uncover new opportunities.
By understanding which keywords Google ranks for, you can get closer to the top of the search engine results pages (SERPs), leading to increased visibility, visits, and conversion rates.
