Today’s consumers begin their customer journey with a search engine. That means companies with a website need to rank on the first page of Google or any other search engine such as Bing and Yahoo. This makes search engines the most powerful online marketing tool available. Not only do search engines attract the highest volume of users, but they also bring customers to you.
Websites that rank on the first page of Google see a massive increase in traffic and conversions. Ranking on the first page increases traffic by 134% for those previously listed on the second page. Ranking in first place on the first page of Google gets 34% more organic traffic than 2nd, 3rd, 4th and 5th place combined, and get this: 75% of search engine users never scroll beyond page one.
