More and more marketers of all ilk – inbound, outbound, social, digital, content – are being asked to add content operations to their list of responsibilities.
These marketers must get their arms around:
- Who is involved (and I mean every who) in content creation
- How content is created
- What content is created by whom
- Where content is conceived, created, and stored
- When and how long it takes for content to happen
- Why content is created (what are the driving forces behind content creation?)
- How to build a framework to bring order and structure to all of this
