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How To Avoid Going Down Google’s Instant Answer Search Trap

September 15, 2022

Via: CMI

For years, marketers claimed victory when their page made it to the first organic listing or even a first page ranking on a Google search results page.

Now zero-click and other featured results deliver answers immediately to searchers and bury those organic links further down (or even off the first) page. What’s a content marketer to do?

Here’s what 10 experts presenting at Content Marketing World suggest.

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