What happened to strategic planning – once a core element of marketing operations?
You may be saying, “Strategic planning is still a core piece of what we do.”
Is it, though? Today’s “strategic planning” typically involves semi-annual or quarterly events consisting of “strategy making.” Managers and leaders get together (often starting with bagels and coffee) to listen to SWOT analyses, participate in brainstorming sessions, and listen to summaries of new ideas for the strategy.
