“Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can realize the benefits of these technologies, they must first become proficient in predictive analytics and delivering personalized communications.”
McGuire’s comments were part of Gartner’s report last August outlining the top trends that were most likely to impact how marketing teams manage their martech stacks.
