For years, the SEO community has been obsessed with keyword rankings as one of many viable metrics to prove the value of SEO.
At the end of the day, rankings are important – but only when they drive business value i.e. traffic, revenue and conversions.
Google has become much smarter and better at understanding user intent, and the algorithms now have a better sense of context and meaning, so keywords should always connect with your content.
Are keywords still important today?
