It’s one thing being excellent at what you do; it’s another thing to prove it. As a marketing professional, you constantly have to inform your clients or management team on how your efforts are paying off.
Here’s the thing: some initiatives bring results in weeks, some may take years. At the same time, a non-marketing professional may be unfamiliar with the specific numbers or formulas.
So, how do you, as a marketeer, show the importance of your work to others? In today’s article, you’ll learn how reporting helps to prove your work matters. Also, you’ll be introduced to the best reporting tools and methods.