My Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price.
But these aren’t usual times. I’m sick of the bad news. Enough.
So, let’s step away from the tactical and look at the big picture. Let’s bring a ray of sunshine to a large portion of the way you spend your time in life – marketing’s role in society.
Too many marketers are trapped under a myopic view of their role in society. You’re told you just need to hit numbers. You’re told you just need to please clients.
Marketer, you do so much more.
