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How Instagram polices its growing ad business

February 25, 2016

Via: Digiday

Instagram announced this week it has topped 200,000 advertisers. Despite that growth, there are few signs that users have been turned off by the rapid expansion of ads — Instagram also recently topped 400 million users.

However, there has been a noticeable drop in ad quality from glossy, magazine-style posts to ones that look more like they belong in the Sunday circular. The tension for Instagram, as it grows, is how to police the ad experience.

Read More on Digiday