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How Influencer Marketing Is Fueled by an Age-Old Social Theory

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated content and their number of followers. And much like in television or advertising, this product placement on highly followed accounts will yield results, right?

But, it’s not that simple. In fact, approaching influencer partnerships with this strategy can actually limit the success of influencer marketing for brands.

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