Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, change the conversation,” is a line that’s often quoted from AMC’s Mad Men.
While this approach sounds groovy and made every agency boatloads of money, today, we know that solutions are what sell and interest is what drives intent. In fact, first-party is the bedrock upon which all great content marketing strategies are built.
