Last year was one of rapid change, and 2021 shows no sign of this trend slowing down.
Economies and markets have changed, how consumers behave has shifted, search algorithms are being updated, the SERP results are evolving, and the scope of what we do as Enterprise SEO professionals is growing.
As organizations focus on aligning operations with a laser focus on the customer experience, understanding how consumers behave at both the macro and micro levels has become an enterprise SEO imperative.
