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How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph?

Now, reach into your memory to find a time when the new project or expansion didn’t work out. What was the reason?

Without knowing the specifics, I’m guessing you can blame industry news, dishonest competitors, or maybe even the economy as a whole.

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