The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into full-time jobs. But just how do social media influencers make money?
What is an Influencer?
In general, an influencer is anyone who earns money by influencing the buying habits of others. A social media influencer communicates with people who follow them on online platforms including Instagram, YouTube, LinkedIn and Tiktok, influencing their purchasing decisions in exchange for payment from brands they promote.