In just a few short weeks, the world was upended by the Covid-19 outbreak, and not one industry has been unaffected by the uncertainty and chaos. On top of being the worst global health crisis in decades, the economic fallout from the coronavirus is predicted to be worse than the 2008 financial crash.
Amid that ominous backdrop, businesses are having to carefully strike a balance between staying in touch with their customers, while at the same time, understanding the sensitive situations that their consumers may be in.
