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Half of TikTok users more likely to discover products from ads

As TikTok continues to push into mCommerce via livestreams and other promotions, the company recently added some insights how brands can utilise the app to reach consumers.

Just in time for the holiday season the app maker revealed that direct social commerce shoppers are twice as likely to make a purchase online than traditional retail shoppers.

They’re also 1.2x more likely to buy a product immediately and 1.3x more likely to buy something to lift their mood.

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