In 2020, there is a real digital fatigue. In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. It’s a tangible medium you can exploit because people are interested in it and trust it more than other channels.
Using touch as part of the direct mail moment shifts the brain into a deeper level of engagement. Your prospects and customers understand and remember what they read on paper better than what they read on a screen. Make sure that they remember your message.