Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results.
Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel.
Throughout the video, Kent emphasizes using Google Merchant Center because it allows retailers to upload product data via structured feeds.
Merchant Center feeds are designed to be read by computers, which means data is extracted more reliably than Googlebot crawling your website.
