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Google: Voice Search Is Not The Future

November 12, 2021

Via: Search Engine Journal

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Since 2016 and especially in 2018 Google has encouraged publishers to engage with voice search with structured data. Google adopted the speakable structured data and brought Guided Recipes to search console. Google built and on-ramp to voice search highway but it didn’t seem to lead anywhere. In a recent Search off the Record podcast we now know why: Voice search is not the future of SEO.

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