Educating non-specialists so they are able to identify the ways in which SEO intersects with their own roles is an essential part of developing any SEO program.
After all, everyone whose work touches a website has the potential to impact the site’s organic search performance – for better or for worse. Having SEO-literate allies in other teams is an essential ingredient in scaling SEO strategies.
A basic understanding of how search engines work and the factors that influence ranking can enable them to consider the opportunities and risks their work presents.
