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Google expands organic Surfaces across Google inventory to Search

June 29, 2020

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will now all be organic and included in Surfaces across Google inventory.

“We wanted to make sure that as consumers make a dramatic shift to e-commerce that we’re doing everything we can to make it easy for consumers to find all the best products from all the best sellers,” said Bill Ready, Google’s president of commerce who joined the company from PayPal in December, in an interview Friday.

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