When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much.
Their available inventory across Gmail, YouTube, and the Discovery feed seemed too small to amount to anything of significance for most advertisers.
As Google has iterated and expanded, though, I’ve changed my tune.
While not as scalable as standard Google Display or YouTube campaigns, I now know the value that these campaigns can have, and work to incorporate them for most of the accounts I am involved in.
