Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns.
Data from both campaign types are now listed under a new channel group called “cross-network.”
You can access the data by looking for the cross-network channel grouping in any report that displays traffic acquisition from Google Ads sources.
Cross-network is a new channel group you’ll see listed in reports alongside other sources like Organic Search, Paid Search, Paid Social, Display, and others.
