Google is now allowing alternative billing systems for in-app transactions and purchases for EEA developers of non-gaming apps on the Play Store.
The move comes after the EU passed its Digital Markets Act to limit tech giants like Google and Apple from unfair market practices.
Companies failing to comply with the Act can be fined between 10-20% of their global revenues.
Google wrote:
“As part of our efforts to comply with these new rules, we are announcing a new program to support billing alternatives for EEA users. This will mean developers of non-gaming apps can offer their users in the EEA an alternative to Google Play’s billing system when they are paying for digital content and services.”
