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GDPR Compliance Means Rebuilding Lost Email Lists

A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast of their GDPR compliance. But there are ways to rebuild lost marketing lists and ways to ensure healthy lists remain GDPR compliant.

To that end, Target Marketing published a GDPR compliance checklist before the May 25 GDPR effective date that marketers can still access here.

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