Facebook is letting some publishers test newsletter sign-up messages at the bottom of their Instant Articles. The New York Times and Washington Post are among those who are participating. The test messages are hard to spot because they’re not being shown to all readers, and publishers said it was either too early to share results or that they wouldn’t ever be sharing them.
The new feature seems to be addressed at increasingly familiar publisher concerns: They are coming around to the idea of having platforms host their editorial content, recognizing that they have to distribute their brands where readers are.
