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Expert Social Media Marketing Predictions For 2022

This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022.

Snapchat emerged as a major player in social media marketing, growing revenue 57% YoY, achieving its first billion-dollar quarter, and increasing daily active users to over 300 million.

Meta emerged as the platform formerly known as Facebook against a backdrop of damning whistleblower testimony and renewed calls for its regulation.

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