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Everything marketers need to know about BIMI: The latest email standard

March 9, 2020

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers.

That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand out in the inbox while ensuring fraudsters aren’t masquerading as your brand.

But as with anything new, marketers have a lot of questions about just how this new standard works. That’s why we’ve compiled the following guide.

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