For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers.
That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand out in the inbox while ensuring fraudsters aren’t masquerading as your brand.
But as with anything new, marketers have a lot of questions about just how this new standard works. That’s why we’ve compiled the following guide.
