Our inboxes are overflowing with terrible emails… so if your business has an extensive subscriber base and really hopes to take your email open and click-through rates (CTR) up a notch, interactivity is critical. One solution that’s building momentum is the use of Accelerated Mobile Page technology in HTML email.
AMP for Email
The ability to use AMP technology to create more dynamic and interactive email content is a huge advancement in email technology. AMP for email is not the same as regular AMP for websites, and there are some restrictions on what can be done in email (eg. video and audio are not currently supported).
