More than half of marketers claim that email drives the highest percentage of revenue for their business. However, as consumers’ mindsets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut through the noise. Using some level of personalization is now a must when communicating to consumers, and sending personalized emails to new subscribers is key.
Email marketing generates return on investment in various ways, but it’s most effective for retailers for growing customers and driving sales conversions.
