When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals. How can marketers ensure that their artificial intelligence (AI) software won’t assemble inappropriate combinations of messaging and imagery?
The balance boils down to three essential factors.
