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Email martech consolidation shows just how important deliverability is

March 4, 2020

While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to understand that email marketers need far more from their technology.

Last week, customer data solutions provider Validity announced plans to buy email marketing analytics and deliverability platform 250ok — the second email analytics acquisition by Validity in less than a year.

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