Although it seems like every six months, some naysayer predicts the impending death of email marketing, the fact is that email continues to be the gold standard for engaging potential customers — not everyone has an Instagram account. But there are over 250 million regular email users in the United States, alone.
Email lead nurturing is a powerful way to create a tailored experience for each of your leads, and it doesn’t have to be complex. In fact, with a little upfront work, most of it can be automated.
