With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the United States, the spending power of millennials was sitting at approximately $2.5 trillion per annum.
Who Are Millennials?
Millennials are individuals born between 1981 and 1996, and are a powerful marketing demographic. Currently, millennials are between 25 and 41 years old.