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3 Martech Tools to Optimize Direct Mail Campaigns

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater impact with your campaigns by cross-pollinating between channels.

Many marketers find this to be cumbersome and expensive, but what if there is a better way? Check out these statistics:

  • Companies that use multichannel marketing experience three-times higher effectiveness rates than those that use non-integrated campaigns

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