You might thing email newsletters aren’t an effective marketing tool in 2022, but you would be mistaken. A weekly newsletter is still a highly useful email marketing strategy, as well as a cost-effective way to reach and engage target audiences, and more small businesses are employing these efforts every day.
Still, that doesn’t mean that all email newsletters will effectively impact potential customers and boost sales. What sets one apart from the next? What elements create a great email newsletter? Is a good newsletter example available for small business owners who want to establish an email newsletter that helps their companies grow? These and other factors play a big role as you look into the small business guide to email marketing.