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Does Your Company Need A Rebrand? Here’s Why, When and How You Should Do It.

July 7, 2022

Why does a business or organization need to rebrand?

Rebranding is a process whereby a business or organization changes its name, logo, identity and image.

There are many reasons why a company might choose to undergo a rebrand. A brand may have become stale and no longer accurately represents the company’s purpose or values. Or, there may be a change in ownership, and the new leaders want to put their stamp on the organization.

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