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Does Uniqueness of Content Help Rankings?

January 11, 2022

A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google’s John Mueller if the uniqueness of the content mattered and if not, does that mean it’s a waste of time to fight against content theft.

Massive Content Theft and Rankings

The person asking the question implied that their rankings were not so good. The implication was that a reason for the poor rankings was tied to the reproduction of their content on thousands of other sites.

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