The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters.
I received six click-to-subscribe requests on one recent day. I’d already subscribed to a newsletter or two through the platform. Why the sudden onslaught of requests? Did everybody realize the power of newsletters at the same time?
The answer was simple: LinkedIn expanded its newsletter creation feature to more people recently (and will continue to roll it out to even more in the coming months.)
